There are three reasons:
1) They don't WANT what you have to offer.
2) They don't have the MONEY to join you.
3) They don't BELIEVE you.
So here's how to deal with those people.
1) DON'T WANTS
Ignore them. If they don't want to save money or make money in the largest industry in the world, don't bother trying to convince them. It's a waste of time.
2) DON'T HAVES
Most marketers focus too much on service. Value does not equal service. If your value equals service, then you're a servant. You've got to provide value far in excess of your service. Use social proof. If everyone says you are high value, then you are. So, get people to say YTB is high value (testimonials, blog posts, social media, etc). We have all the tools we need for this and more tools are added every month. The best tool out there is Red Carpet Days. Illionois and Missouri RTAs, are you taking advantage of being so close? You can manufacture your own social proof by spreading news.
3) DON'T BELIEVES
Some people want what you have, but still don't buy. That's because they don't believe you. So how do you get them to believe you? Three ways.
* Build TRUST. There are very few things that build trust faster than if you confide in them...and then they confide in you. Think of the events that made you close to your friends.
* AUTHORITY. You can claim authority easily. Better if authority is appointed by others. (ref. Social Proof)
* LIKING -- Get people to like you. People will do business with people they like. Build "liking" by creating affinity. People do business with people that are like (similar to) them.
Also, REPRESENT the desired outcome that your prospects are looking for. If you go on cruises or spend time on the great beaches of the world, it represents "the good life" to a lot of people. You will become more popular. Be a FUN person! People do business with people they have fun being around.
1) They don't WANT what you have to offer.
2) They don't have the MONEY to join you.
3) They don't BELIEVE you.
So here's how to deal with those people.
1) DON'T WANTS
Ignore them. If they don't want to save money or make money in the largest industry in the world, don't bother trying to convince them. It's a waste of time.
2) DON'T HAVES
Most marketers focus too much on service. Value does not equal service. If your value equals service, then you're a servant. You've got to provide value far in excess of your service. Use social proof. If everyone says you are high value, then you are. So, get people to say YTB is high value (testimonials, blog posts, social media, etc). We have all the tools we need for this and more tools are added every month. The best tool out there is Red Carpet Days. Illionois and Missouri RTAs, are you taking advantage of being so close? You can manufacture your own social proof by spreading news.
3) DON'T BELIEVES
Some people want what you have, but still don't buy. That's because they don't believe you. So how do you get them to believe you? Three ways.
* Build TRUST. There are very few things that build trust faster than if you confide in them...and then they confide in you. Think of the events that made you close to your friends.
* AUTHORITY. You can claim authority easily. Better if authority is appointed by others. (ref. Social Proof)
* LIKING -- Get people to like you. People will do business with people they like. Build "liking" by creating affinity. People do business with people that are like (similar to) them.
Also, REPRESENT the desired outcome that your prospects are looking for. If you go on cruises or spend time on the great beaches of the world, it represents "the good life" to a lot of people. You will become more popular. Be a FUN person! People do business with people they have fun being around.
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